Media relations

Out Box will work with your organization to determine relevant news items and pitch your story to the press. This involves identifying the appropriate news media and medium, opportunities, determine news angles, outreach to those targets, coordination of news segments and interviews, write by-lined articles and will handle all communications with the news media. We will follow up to ensure the message was received and coordinate with them on any other information or photos needed.

Writing

Our creative team members are skilled in composing many types of communications. We have experience in writing press releases, content for websites, articles, newsletters, etc. We can help you with an integrated communications plan for both internal and external communications on tough subjects, online and off.

Press release development

Working within the strategic plan and goals set for your company, our team will create press releases that communicate the essential information that garners news interest and angle to the appropriate media and target audience.

Media coaching

To ensure the media receive a clear and consistent message, we offer ongoing coaching for company spokespeople. We coach your leaders and executives on how to conduct interviews both on-camera and off, develop message mapping, how to effectively bridge key messages and more.

Issues Management, Industry Trends, News Monitoring

We monitor industry news that can impact your business and happenings to anticipate trends and monitor how your company and image is seen in the public eye through social media, media clippings and news services.

Article placement & fulfillment

Whether we create your articles or if you provide them for us, our team will find the most relevant media to publish your articles to for maximum exposure both online and offline.

A strategy has little value if you lack either the resources or the expertise to implement it. Turn concepts and ideas into a workable business plan; combine effective marketing and public relations strategies to get results. Out Box will help you develop a strategy that insures a consistent approach to offering your product or service in a way that will outsell your competition. We will include a well defined explanation of how you can implement the plan through your day to day processes, and offer the resources to implement the plan as well. And then measure the results.

Volunteers & Programs

We can help create volunteer programs to increase your community involvement and that of your employees that feeds into your company vision, mission and goals.

We’ve worked with many nonprofit organizations:

• Children’s Museum of Richmond
• Boys & Girls Clubs
• Big Brothers, Big Sisters
• Communities in Schools
• New Visions New Ventures
• Creating Pride
• The Make A Wish Foundation
• and others

Charity partnerships

Match company goals with community needs. Leverage your successes and use them to help others.

Events

Allow our experts to create meaningful events, promotions, marketing, that reach and engage your clients and prospects.

Grassroots Community Outreach

We can also organize community coalitions to support issues and events.

We can create promotions to draw clients, customers or media attention to engage the public, sell products, build a company, product or brand image.

We can help you interact with online audiences through content creation, blogs, press releases and social media campaigns.