initiate-it Signs National Retail Franchise

Growing Digital Agency Adds Hobbytown to Roster of National Clients

initiate-it, one of Richmond’s fastest growing digital-first ad agencies, has been named ‘Agency of Record’ by Hobbytown, a leading toy and hobby retailer in the United States with more than 150 stores across the nation. initiate-it beat out firms from larger metropolitan areas like Chicago and Minneapolis, further solidifying its place as an agency to watch, and a specialist in franchise marketing. The Richmond-based agency is already hard at work on a new campaign for HobbyTown that will launch early this year.

“The initiate-it team is buzzing with creative exuberance, working for Hobbytown and other clients. We feel privileged to help grow Hobbytown’s brand presence, increase their sales and dominate market share through our commitment to hard work and dedication,” said Andrew Smith, president and founder of initiate-it.

initiate-it won their most recent business in part, by executing a test program for Hobbytown that involved smart creative execution of digital strategy to increase store sales and traffic. The agency already represents a mertiable list of well-known brands including: CarLotz, Sandler Training, Virginia Green, Next Day Floors and the Council for Exceptional Children.

About initiate-it
Founded in 2011, initiate-it is a digital-first, full-service advertising agency that provides marketing solutions to achieve goals, build brands, and advance organizations’ position in the marketplace.

We listen more than we speak, we immerse ourselves in your business, and we question everything. We know we must understand why before we understand what needs to be accomplished. We work with a start-up mentality and know that success everyone’s job. We’re not afraid to make mistakes and admit them when we do. Our ultimate goal is to create transparency, cultivate creativity and build mutual trust and respect, so we can work together to achieve your goals.

Connect with initiate-it @,,,, or call 804-308-3654.

Melissa Watkins is a blogger, content writer and public relations consultant @ Out Box Communications. For compelling content and promotion that delivers results contact Melissa @ 804.402.5316 or