Tips to Help Drive Local Traffic
A movement started by the Small Business Association is catching on and retailers are taking note. Last year 95 Million People* went out to shop on Small Business Saturday, Nov. 30! The event is designed to promote local business, communities and neighborhoods. So how can you capitalize on this growing trend?
Sell Through Social Media
Entice customers with your hottest gift items. Post pictures on Facebook and tag them with Small Business Saturday, #SmallBizSat, and use other appropriate labels.
Meet with neighboring businesses. Co-promote and celebrate something only your business location can offer. What is specific to the region or this time of year?
Register as a participant through the Small Business Administration website. https://www.sba.gov/about-sba/sba-initiatives/small-business-saturday. Use Facebook to “like” other sites to align your company with others as part of the “map” of participating locations. You can also like the site: https://www.facebook.com/SmallBusinessSaturday. The SBA site will also direct you to a wealth of online marketing tools.
If you are a local business, walk the talk. Source and shop your materials locally and get to know your neighbors. Is it possible to buy at the local farmers market? Purchase insurance from a broker down the street and support other firms that give back to schools and charities in your area.
According to www.sba.gov: *The statistic cited is an estimate based on consumer self-reported data from the Small Business Saturday Consumer Insights Survey commissioned by American Express and the National Federation of Independent Business (NFIB). The survey was conducted anonymously by independent marketing performance specialist Ebiquity, on November 29, 2015 among a nationally representative sample of 2,363 males and females 18 years of age or older. That sample was collected using an email invitation and an online survey, which has an overall margin of error of +/- 2.0%, at the 95% level of confidence.